You're too Young to Feel Old!

Need more than 14 days to become the best version of yourself?

Phase It simplifies the art of aging vibrantly with science-backed fitness, nutrition and hormone support programs – that actually work!

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You’re NOT Crazy…

You just want to feel like your vibrant, confident, happy self again.
BUT, your hormones have you on a roller coaster. The weight gain and annoying symptoms – not cute!

We feel you, and that’s why we created Phase It. Our world-class team of registered dietitians, fitness trainers, and women’s health experts simplify food, fitness, and hormone support for you.
Because you deserve better than your mother’s menopause.

Take control in 3 simple steps!


Join Phase It

We know the struggle of feeling dissed and dismissed by doctors, friends, and even your family.

You deserve better than that. Click the button below to join us!
Step Two

Get your nutrition, fitness, & hormone support plan

Start by taking a short quiz (there are no wrong answers!) so we know how we can help!

Then, you’ll get a custom plan to start slaying peri+ menopause symptoms.
Step Three

Feel like yourself again
(only way better)

We’ve cracked the code to solve problems like hormonal weight gain, mood swings, and what nutrition works best in this season.

Get ready, pretty girl! You’re about to feel amazing!

Get a simple, no BS, research-based solution to embrace this most epic stage of your life


Get a meticulously designed nutrition plan with options tailored to your health needs and preferences – including vegetarian, vegan, and gluten-free options.

We have a over 800 quick, easy, and delicious recipes.


No matter what your current fitness level is, we’ve got you girl!

We make fitness fun with our simplified approach to weights and walking.

On-demand home or gym workouts that burn fat, boost metabolism, build muscle, and improve energy.

No gimmicks. No pounding. Just fast, effective workouts designed by the world’s most renowned women in fitness.

Hormone Support

Did you know there are 40+ symptoms associated with fluctuating hormones?

Phase It is your trusted source for the latest research on women’s health and hormones.

Knowledge is Power! Our specialized doctors distill down the latest research to put you in the driver’s seat.

We simplify the science so you can focus on being awesome

Program Highlights

You’re in control - It’s your journey, after all!

Every BODY is different, and if an “influencer” or “health guru” is telling you that you have to do exactly what they do to get your spark back. RUN. What works for your BFF isn’t necessarily going to work for you, and vice versa. You’re here because you want to take control of how you age, and do it in the most bad$$ way possible.

And we’re here to guide you on a fully customizable path to total body confidence –– at any age!
The symptoms of perimenopause can hit you like a ton of bricks and leave you feeling hopeless. You might have tried alternative therapies like parasite cleanses, chelation, or a lobotomy (just kidding), all in an attempt to get back to feeling like yourself.

Remember, it’s not you – it’s your hormones!

The perimenopausal path includes meal plans tailored to this phase, cheat sheets and checklists, and videos that guide you in supplementation, HRT options, lifestyle hacks, conversations with your medical providers, and more.

You also get strength-based and walking workouts to get rid of what Halle Berry calls “the f*cking tire around my belly.”
Menopause is something to celebrate, not be afraid of! That’s why we call this phase of life “Menapplause.” Haha, get it?!

The menopausal path has specific meal plans that boost your metabolism and energy levels, setting you up for success.

You’ll also get easy-to-follow guides, cheat sheets, and shopping lists to make it all a no-brainer.

Want to know the best supplements to take post-menopause or how to find a doctor who gets it? We’ve got you!

You’ll also get access to workouts designed to build muscle, increase bone density, and help you get your spark back.
Weight loss doesn’t have to be hard, and you can still lose weight, add muscle, and trim belly fat – gasp, even after 40!

You don’t have to twist yourself into a pretzel, run a marathon (unless you want to), or follow a strict diet to achieve your goals, either.

We’ve got proven, easy-to-follow, flexible plans to get you back to your goal weight faster than you might have thought possible.
No more yo-yo dieting, cabbage soup diets, or Master Cleanses.

Those diet plans set you up for failure, and frankly, they suck.

The key to losing weight and keeping it off is to develop healthy habits that you can stick with.

This path is backed by 30 years of research about habits, and more importantly, habit stacking, so you can master everything in your life, not just your weight.

Follow this path, and you’ll be stopping traffic in no time!

Because you deserve to have phase 2.0 be the best time of your life


Phase It is designed specifically for the unique hormonal needs of women in this season.


This is your journey! We give you the tools and resources. It’s your choice how you use them.


We’ve curated a team of world-class experts, including doctors, who understand your needs.


There are 3 keys to improving your health and longevity. It doesn’t have to be rocket science!


We draw from the latest cutting-edge research and make it accessible to everyone.


Nutrition, fitness, mindset, and the latest hormone support research empower you to thrive.


We provide you with REAL answers to the questions you have about aging with a no BS approach.


This is NOT a diet. It’s a lifestyle that will empower you to enjoy this next phase. You’ve got this!
Real Women. Real Results

How ‘bout these results?!

Check these out!
Join the 90,000 women who are feeling fitter, healthier, and happier with Phase It.
Phase It Programs

You’ve got options!

Most Flexible

Phase It Monthly

Basic fitness
  • Four guided wellness paths
  • 800+ quick, easy, and delicious recipes
  • Foundational fitness program featuring 11 strength workout programs led by Chalene
  • Audio guided walks
  • Guided meditations
  • Positive mindset strategies
  • Hormone support resources, education, and tips

$14.99 / month

Most Popular

Phase It Annual

Premiere Fitness. Includes full library of on-demand strength and mobility workout videos
  • Four guided wellness paths
  • 800+ quick, easy, and delicious recipes
  • Foundational fitness program featuring 11 strength workout programs led by Chalene
  • Audio guided walks
  • Guided meditations
  • Positive mindset strategies
  • Hormone support resources, education, and tips
  • Access to our expanding on-demand strength and mobility workout video library with top fitness trainers

$99 / year (Save 45%)

My results have been incredible and at 49, I’m loving my body for the first time in my life.”
Mary S.

31 Questions to Ask Your Doctor

And What To Say If They’re Not Taking You Seriously
Want to know what to ask your doctor about hormones and what you should be doing to feel your best? We collaborated with top menopause doctors and got a list of questions to ask her. Get it now and bring it to your next appointment!

You might be asking yourself, why should I listen to this chick?

Chalene Johnson is a fitness industry icon, gaining notoriety as a Beachbody trainer and holding The Guinness Book of World Records title for selling the most fitness DVDs (over 10 million!).

With 30+ years in the business, it’s safe to say she knows her stuff! After facing some harsh health realities, Chalene decided it was time to make a change. Perimenopause had reared its ugly head, and Chalene was having none of it.
Like you, Chalene felt her body was turning against her – itchy ears, frozen shoulder, mood swings, stubborn weight gain… the list goes on!

There was no way Chalene was going to let hormonal imbalance win. But it wasn’t easy. The mainstream media has indoctrinated women to believe that aging isn’t sexy… that midlife equals frumpy.

Ultimately, Chalene decided to try doing things a new way – a simpler way that felt GOOD! She ditched the diet dogma and the fitness fanaticism. But, as she entered Phase 2.0 of her life, she struggled to find solutions from a long list of mounting symptoms that she later associated with perimenopause.

After years of research and consulting with doctors on the cutting-edge of menopausal research, Chalene decided it was time for a change. It was time to make this information available to everyone.

And now at 55, Chalene has unlocked the secret to aging vibrantly. She’s in the best shape of her life, and she’s got the before and after bikini pics to prove it. No counting macros, no crazy workouts, no following TikTok trends.

If you’re here, there’s something you need to know.

Looking and feeling your best AT ANY AGE comes down to two things: balancing your hormones and having healthy habits. Psst.. It’s easier than you think, and Chalene is your guide. She’s been there, done that, and is going to help you feel like yourself again (only way better).

Welcome to Phase It. This is gonna be fun!

xo, Chalene

You've got questions? We've got answers!

Phase It is a science-backed health and fitness program designed specifically for perimenopausal and menopausal women. When you join a monthly or annual membership, you’ll get access to customized meal plans, fitness programs, and cutting-edge hormone research that will help you reach your goals faster and easier than you ever thought possible.

This is a journey to help you feel like yourself again (only way better)! You’ll be led by Chalene and a world-class team of experts to help you every step of the way.
We created Phase It specifically to address the lack of understanding that many midlife women were facing. Doctors, nutritionists, and personal trainers were IGNORING the effect that shifting hormones had on our weight, sleep, skin, mood, and everything else. It was beyond frustrating!

So, we put on our (very stylish) thinking caps, did a ton of research, and came up with a program that pretty much guarantees success.

Other so-called “experts” steered you wrong because they just didn’t know any better. If you’ve tried trendy diets and grueling exercise programs in the past, only to “fail” or not achieve results, that’s okay. Phase It is NOT that. We’ve cracked the code on what works, and we’re excited to share it with you.
Phase It is for perimenopausal and menopausal women. If you’ve noticed that your weight is creeping up, seemingly overnight, then this is the program that’s going to help you shed that layer of fat and feel more amazing than you thought possible.

This program is for any midlife Queen who wants to look and feel her best!
While there’s no substitute for speaking directly with your doctor, Phase It understands the struggle of women dealing with chronic conditions. We are here to support you. Our resource library includes the latest research about these conditions as well as custom plans that have worked for women just like you!
We get it – we are ALL busy! And the last thing you want is yet another program that requires you to carve time out of your day.

The good news is that Phase It will save you time, especially if you’re already doing stuff to try to shed extra pounds and get your diet on track. We promise – give us a few minutes a day and we will guide you to becoming the new and improved 2.0 version of yourself.
Have you gotten to the bottom of this page, and you’re like, “this just seems too good to be true.” We get it! If we didn’t see amazing results by following our own advice, and if we hadn’t already helped more than 90,000 women reach their goals, we might be skeptical, too.

We’re here to tell you that losing weight in midlife and looking like a million bucks doesn’t have to be hard. Your goals are totally attainable, and we’re here to help you get there!
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